GET TO KNOW OUR FOUNDER
SADE TYLER
Sade started to sell her products on a table in front of the old Tower Records building in East Village, Manhattan. Also, back when corporate brands did not offer products for women of color, she was the first to set up a beauty kiosk in Allby Square mall in downtown Brooklyn. This later led to a store in New York and now she delivers all across the US through her online business.
Originally from Nigeria, belonging to the Yoruba tribe, Sade is passionate about keeping old Yoruba traditions around beauty and skincare alive which she does through her African collection. The Yoruba traditional Goddess representing earthly beauty is Oshun who is the goddess of water, sensuality, fertility, beauty and love which is all reflected in all of Sades skincare products.
In line with Oshun values, Sade wants women of all colors to embrace and love their skin the way it is. She believes by giving our skin the care it needs with natural, nurturing products everyone’s inner beauty and sensuality will shine through.
Apart from running her own business Sade has also taught countless women of color to start and run their own small businesses, especially in the field of skincare and cosmetics.
NATURAL INGREDIENTS
In Yoruba culture, tradition holds that you worship the gods that will support your living in harmony with nature. We take pride in running our business in line with these values by sourcing only natural ingredients to produce our top of the line skincare products.
None of our products have been tested on animals.
PRODUCTION OF OUR
AFRICAN MADE COLLECTION
Our pride is the Omo Sade Skincare’s African made collection which is based on knowledge from generations developing these recipes with local, organic and natural ingredients to find the optimal blends.
This collection is also a pure grassroots operation. We deal directly with local farmers in Nigeria to source the best, natural and organic ingredients. With these raw materials our cooperative of local women get the opportunity make a living out of their traditional knowledge. They create quality ingredients for our traditional products and get the chance to sell excess produce on the local market for their own additional gain.
We also work with a micro saving and lending banking system commonly known as “Esusu” which means that the women in our cooperate can further support their families.